Here, you'll find a collection of my smaller case studies.
While they may not be as fully illustrated as my larger projects, they still showcase my ability to deliver successful results.
3 months (Sep 2023 - Jan 2024)
This Capstone project designed and delivered new budgeting and subscription management features for Capital One's website, utilizing agile development and user feedback for a successful outcome.
Problem
TArget USER
My role
UX Designer
in a team of 5 (One Designer and Four Engineers)
methdology & tools
Capital One is a leading bank in the United States. They wanted to develop new features for their banking website to help users manage their budget and subscriptions. The challenge was to develop these features in a short amount of time and to ensure that they were user-friendly.
We used an agile development process to develop the new features. We started by conducting rapid interviews with users to gather feedback on their needs. We then used this feedback to create prototypes of the new features. We met with our mentor and engineering team weekly to review the prototypes and make sure that we were on the right track. We also conducted usability testing with users to get feedback on the prototypes. We iterated on the prototypes based on the feedback we received.
We successfully developed and delivered the new features on the AWS platform. The features were approved by our mentor and were handed off to the Capital One team. The new features have been well-received by users and have helped them to better manage their budget and subscriptions.
4 months (May 2023-Aug 2023)
NWF Strategies, a political campaign consulting firm specializing in website development and data analytics, helps candidates gain traction through these services. During my internship, I led the redesign of their official website. This involved creating the information architecture, establishing design guidelines, and developing wireframes and high-fidelity interactive prototypes. Additionally, I collaborated with front-end engineers to implement the website, promoting NWF Strategies' products and services.
Problem
TArget USER
My role
Website Designer
in a team of 2 (One Designer and One Engineers)
methdology & tools
The existing NWF Strategies website likely lacked a clear information architecture, outdated design, and potentially limited functionality. This could hinder user experience and make it difficult for potential clients to understand the firm's offerings and value proposition.
To address these challenges, I led a website redesign project. This involved:
Information Architecture: Creating a clear and logical structure for the website, ensuring relevant information is easily accessible to users.
Design Guidelines: Establishing a consistent visual style and user interface (UI) for the website, improving brand recognition and user experience.
Wireframes & Prototypes: Developing wireframes to map out the website's layout and user flow, followed by high-fidelity interactive prototypes for user testing and feedback.
Collaboration: Working closely with front-end engineers to implement the finalized website design and ensure functionality.
The project resulted in a modernized and user-friendly NWF Strategies website. The new information architecture facilitates navigation, the design reinforces the brand identity, and the interactive prototypes provide a clear understanding of the firm's services. This improved website can effectively attract potential clients and showcase NWF Strategies' capabilities.
Graphic Design
Assumed the design lead role and developed a key vision with Adobe Illustrator for a year-end party for 200 alumni.
Design: Posters, Logo and Design Guidelines
Theme: 80s Vintage Taiwanese Style
Graphic Design
Provide the primary design for the closing ceremony of the IT Seed Project with different design iterations.
© 2024 Amy Wang. Proudly hand created.
